Chicago, Illinois – NXT Capital today announced that it has provided a $37 million senior secured facility to fund PNC Riverarch Capital’s acquisition of Women’s Marketing, Inc.

NXT Capital was the Sole Lead Arranger, Sole Bookrunner and Administrative Agent for this transaction.

Women’s Marketing, Inc. is the leading media strategy, planning and buying company for emerging and established brands seeking exposure to female consumers and key retailers. Founded in 1982 and headquartered in Westport, Connecticut, the Company’s expertise encompasses print, digital, mobile, social, broadcast and out-of-home media.

PNC Riverarch Capital is a middle-market private equity firm that invests in privately held companies headquartered in North America to support recapitalizations, leveraged and management buyouts, corporate divestitures and growth financings. PNC Riverarch Capital invests across a variety of industry sectors, including specialized manufacturing, value-added distribution and outsourced services.

“We are pleased to work with NXT Capital again and complete the acquisition of WMI,” said Michael Hand, Managing Director, PNC Riverarch. “NXT continues to provide the flexibility we value and allowed us to move forward quickly on terms that address our plans for the Company’s growth.”

NXT Capital provides structured financing solutions to middle-market companies and real estate investors through its Corporate Finance, Equipment Finance and Real Estate Finance groups. Based in Chicago with offices in Atlanta, Charlotte, Dallas, Kansas City, Los Angeles, Minneapolis/St. Paul, New York, Phoenix and San Francisco, NXT Capital targets senior financing opportunities of up to $150 million with a hold size up to $50 million. See for more information.